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Telemarketing Leads

Erlang, or law of nature

Created by blogswheel on Tuesday, July 21, 2009

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Alphonse Mucha Poetry
In preparation for the creation of a small internal call center, it is taken into account the proper functioning of call centers and telemarketing leads to work to our advantage, not against us.

Probably the most important of which are seen by the regularity of Agnera Krarup Erlanga, Danish mathematician who, after studying the multi-time waiting for calls in the Copenhagen Society for Telecommunications, in 1917 published a mathematical formula used to this day. You can calculate it by the number of phone lines and handling required for any number of service calls.

It follows from it, for example, that if the handle 50 calls telemarketing leads within half an hour need 9 people to handle 500 calls with a similar duration did not need 90, but only 65 people. In the first case, operators will be busy for 65 percent of the time, in the second - 90 percent. Not only so that the smaller call center needs a relatively more people, even their use is less complete.

More generally, a group of 9 people will be much more efficient than nine individuals. Similarly, a group of 90 people will be much more effective in their actions than ten groups, each consisting of 9 persons, but each of them working separately.

What is clear from this regularity? First of all, that the smaller the center, the greater the need to consolidate resources for telemarketing leads. A more specific: If you have a small team, not divide it into even smaller, specialized sub-groups. Do something the opposite: employing operators to pay attention to, to be the most universally in terms of their skills. And once they hire, provide all the training that will allow them to carry out all tasks.

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