As one circle of ( http://www.chinesezodiacsigns.com.cn )12 zodiac signs lasts 12 years, everyone will meet his or her year of birth every 12 years. This year is called black snow (本命年[běn mìng nián]). Do not think that the black snow year will bring you good opportunity; in fact, Chinese people regard it as an inauspicious year during which everything will go wrong. Therefore, many people wear a red belt or underwear to ward off evil. Around 100 million people among China's 1.3 billion will experience their black snow each year. Let's assume that every one of 100 million spends 5 Yuan to avoid bad luck during their black snow, a great deal of profit will be produced because of this consumption habit. As far as I know, everyone in my life, old or young, educated or uneducated will buy a red belt, red underwear or red clothes to deal with their black snow. It is really unimaginable that a superstition can generate such big profits.
Chinese 12 animals
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