Both those companies that base their business on the Internet, such as those with a more traditional sales system, found in the email an efficient and effective way to approach potential customers, make an offer to promote their products and services and as a way of making advertising.
This powerful marketing tool is being increasingly used, given its low cost and increasing reach of electronic media. The electronic media are increasingly used by consumers as a means to obtain information about products, contract services, purchase goods, book and pay for it all.
All this has led to a significant increase in the interest of companies, large and small, to approach the internet user to develop marketing campaigns based on email. Many websites - Izrada sajtova use this strategy to keep informed and to generate interest in their users (and thereby increasing the level of traffic), use bulletins from their websites.
Solutions Bulletins websites
Reports for web pages are a tool that requires management, being discharged to new users, to dismiss those that need it, establish the issues of interest to users and distribute the contents on this basis, etc., Task it is impossible to do manually. This has appeared a few solutions that enable the management of newsletters and, in most cases, can be integrated into any web page.
There are two types of administrators of newsletters for web pages. The first is online, and also to enable e-government, often provide lodging for the necessary databases. Such solutions are all charges. The second is through a software that is installed on the server and integrates with the website, some of which are extra and have licenses that allow free download.
Phplist
Phplist is an option with all those who need to newsletters to Web pages, which presents both types of solution. On the one hand, software that must be installed and configured, which is distributed for free under the GPL. The other option presented is hosted phplist, which in this case also offers accommodation database installation and configuration, ie, ready to use. This second option has two services, one free trial, limited to maximum of 50 messages sent per day to a maximum of 300 messages per month, one that requires payment of $ 30, unlimited daily deliveries and a maximum 15,000 monthly shipments.
While the page is in English, but not entered in the documentation, you may access it in Spanish. This software and service online, we also have versions in Spanish.
Phphosted
When you need an online solution, phphosted required in the first instance of a record where asked to enter the URL of the Web to which this solution is requested, an email address, you must enter a password that will then enter administration, names and some other optional information.
Once registered, has the ability to access a test service with all the features but with limits on the amount of services. You can also access the service payment immediately, enabling this option through payment.
Phplist Software
This is an open source software that is distributed free under the GPL. Can be downloaded from the link below. This solution is cross platform and requires that the server supports PHP and MySQL.
Installation
For installation, you should upload the whole directory and edit the config.php file. In this file should be made the following adjustments:
$ Database_host: You must enter the site where you install The mySQL database (which server). The most common installation (and simple) is the one with the database on the same server that is hosted website. Therefore, as usual in these cases is that "localhost" is the value to enter.
$ Database_name: Here you must enter the name of the mySQL database previously created.
$ Database_user: User name of the database, it must have been provided by the server and that is the same as that used to enter and manage all databases from the site.
$ Database_password: Here you enter the login password to the administrator of the database.
Bounce Settings
This is one of the most remarkable features offered by this software. The rebound is the return email address in the absence or the recipient has a full box. After the amount of rebounds in the same direction, the software automatically gives the same low, which prevents the sending of a number of unnecessary emails.
Setting the transmission speed
This parameter allows you to adjust the quantity and frequency of shipments, avoiding a mass-mailing. This has been created in order to avoid problems with the servers, because if it should send a lot of bulletins and these are sent all at once, may cause the use of a large portion of bandwidth, making it too slow the operation of its website and other hosted on the server.
These limitations are usually given by the server itself, so this adjustment requires prior consultation service server support.
Other adjustments
One of the adjustments is most needed, is the language, which is easy to implement in the config.php file itself. It is also possible to implement some security measures, creation of PDF documents, HTML editor, etc.
Use Setting
Once the settings on the site, it is able to configure the use of phplist, configuring the user lists and addresses, which is the step before using the software. All this can be done using the help of an online manual or the downloadable manual.
Also for the use of software there is plenty of detailed documentation that allows inexperienced users to perform a proper management of newsletters and mailing lists, plus tips on which are the most appropriate parameters according to the site and the server that account.
Conclusion
If you are trying to implement a newsletter service to keep the interest of users of the site, phplist is an option very complete and easy to use, in either of the two options. As you can imagine, the more user-friendly option is the online option because it does not require you make any kind of installation or configuration. However, if what you want in a solution without limits, but free, the installation option on the server is the most appropriate.
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