It is well know that running an online business means you need to accept credit cards. If you are not accepting the credit cards then you are loosing 70% of your sales comparing to your competitors who do accept credit cards.
Recently a company conducted an poll and gave an report that "50% of Americans carry “a few singles and may a five or ten” and 40% carry “around $5 or less including coins” this means that even if you sell low priced items you will be charging away as much as 9o% of your potential customer if you product or service costs more than they are carrying along with them.
Statistics indicates that the average American carries at least five credit cards. You are missing a lot of purchasing opportunity if those cards are not acceptable in your business.
Most of the people prefer paying through credit card as they avoid the inconvenience of carrying cash which includes the threat of loss or theft, but they also enjoy security of knowing that their bank is willing to back them up should they end up in a dispute with your business over the quality of your products or services.
A lot of Normal credit card processing companies offers cash back or other incentives for each and every dollar that a customer charges to their credit card and avoid using cash at all costs. If your business doesn’t help them to earn their rewards they will simply find another business that helps them to get their credits.
Credit card are more convenient for big purchases. Customers who are spending hundreds or thousands of dollars on a product simply expect to be able to pay through credit card. This is true for those customers who cannot afford to pay for their purchase all at once and who are planning to pay the balance off over a period of time.
Employs who are making purchases on the behalf of their employers who travel on company business are often issued company Normal credit card processing with their expected to use for all purchases. If you are not accepting the credit cards these employs do shopping some where else which makes you heavy loss in your business.
2. How to get Merchant Account
3. How to Choose the Right Credit Card Processing Company