Pandaranol has inflicted a surprisingly hefty toll on reputable internet sites

In our final article, we looked at Google's Panda update (also regarded as the Farmer update), and what it would mean for Search engine optimisation approaches in the United kingdom when it was rolled out here. Now that day has come, and it appears Pandaranol has inflicted a surprisingly large toll on respectable internet sites as effectively as the content farms and scraper sites it was meant to target.
Panda goes live in the Uk
The significantly-predicted update to Google's page ranking algorithm went live in the Uk last Monday, pretty much two months following its US release. In accordance to Google's Matt Cutts, "[The Panda update] is intended to decrease rankings for minimal high quality web-sites - sites which are very low value add for users, duplicate material from other internet websites or websites that are just not incredibly valuable."
Nonetheless, in the week due to the fact its Uk rollout, the blogosphere has been abuzz with stories of how key internet websites which are typically imagined of as substantial quality have been negatively impacted by the update.
Without doubt the most dramatic amongst these was the news that Ciao.co.united kingdom, the shopper review internet site owned by Microsoft, had suffered a 94% drop in visibility right after the update. Curiously, Ciao was at the forefront of an EU investigation into Google, revolving close to statements that Google used its dominant marketplace place to suppress rivals. This connection prompted Google's Scott Huffman to comment, "If you assume of the scale of what we are talking about, it is almost absurd to say we could rig final results."
Hell hath no fury like a pandaranol scorned
In accordance to lookup analytics organization Searchmetrics, other surprising major losers of the update consist of well-acknowledged names ehow.co.uk (>50% loss in research visibility), wisegeek.com (74%) and qype.co.uk (96%). Conversely, eBay.co.united kingdom, nationwide-lottery.co.united kingdom and newspaper web sites mirror.co.united kingdom, independent.co.uk and metro.co.uk all manufactured major gains.
A quick glance at the winners and losers so far suggests that Google is in fact favouring all those internet sites which provide authentic subject matter that keeps consumers looking at for lengthier. On the other hand, it would seem that quite a few seemingly innocent web sites which depend on consumer-created content are also getting scooped up and tossed apart by the Panda's claws.
It continues to be early days, and Google will inevitably tweak the algorithm further more during the coming months. For the second, the safest method for avoiding the Panda's wrath remains the development of unique high value content. And undoubtedly that's the way the Net really should be?
If you are concerned about the wrath of the Panda and its results on your visibility, chat to yourSeo company about how you can optimise your web site.
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